About this transaction
WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that it has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. This acquisition is part of WideOrbit’s ongoing commitment to expanding its digital offering for major media companies and providing the most comprehensive media management solutions globally for premium publishers.
Admeta will operate as a fully owned subsidiary of WideOrbit. Financial terms of the acquisition have not been disclosed.
About Admeta
Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
About WideOrbit
WideOrbit is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the most media platforms. WideOrbit software currently manages more than $30 billion dollars in annual ad spending. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic.
This is a perfect match. Admeta will continue to ramp up our leading-edge R&D for online publishers. Together with WideOrbit, we will use our combined knowhow in real-time optimisation, data management, user experience, operations and quality to offer an unprecedented full service, holistic solution to both publishers and broadcasters. The enormous challenges will be the focus of our technology roadmap.