Transaction overview
We are delighted to announce our latest transaction, advising MediaPath, a leading global media consulting company specialising in agency selection processes, media performance measurement, and media benchmarking delivered through technology-enabled services, on its sale to Ebiquity Plc.
The acquisition accelerates Ebiquity’s vision to become a fully integrated world leader in media investment analysis, with a formidable breadth and depth of media talent, global reach and national market expertise, and further strengthens the combined group’s position as the world leader in media investment analysis.
MediaPath’s founder, Susanne Elias, has 24 years of experience operating in the media space and joins the Ebiquity Executive Leadership team as Chief Business Integration Officer. MediaPath will also re-brand as Ebiquity soon after completion.
About MediaPath
Founded in 2008 in Stockholm, MediaPath is a technology-driven multi-national media consultancy. The MediaPath Group specialises in agency selection processes, media performance measurement, media benchmarking, and pitch management, delivered through technology-enabled services. They offer unique and powerful performance-based methodologies for advertisers while acting as media experts by providing improved processes, high quality tools and frameworks for all their media governance requirements.
It operates through a globally distributed model and has 45 team members across 12 countries that operate remotely. The MediaPath Group has an international client list such as ABInBev, Disney, Heineken, KraftHeinz, Pandora, Sky, JPMorgan Chase & Co and McDonalds.
About Ebiquity
Ebiquity Plc (LSE AIM: EBQ) is a world leader in media investment analysis. It harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. Ebiquity is able to provide independent, unbiased advice and solutions to brands because they have no commercial interest in any part of the media supply chain.
Ciesco’s role
Ciesco was the exclusive sell-side advisor for MediaPath and was selected based on its specialist sector expertise. The transaction marks Ciesco’s third deal in this vertical market, after the acquisitions of Right Spend by LDC, and of Mediasense by Apiary.
Client testimonials
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"Over the past months, Ciesco has been an instrumental partner whose expertise and commitment have helped us make this transaction happen."
"Using technology for innovation and delivery of our services to our clients has been a key driver for us and that now combined with Ebiquity’s global reach, broad service offerings as well as highly skilled team of media specialists creates stellar opportunities for our combined businesses, clients and teams all over the world."
"We are delighted to have advised MediaPath and its shareholders during this process; MediaPath and Ebiquity are an excellent fit from a strategic and commercial perspective. This transaction will undoubtedly set the gold standard in the media investment analysis industry, and we are excited to see what the future holds for the group."