Transaction overview
Ciesco advises McCann Health, the most awarded professional and consumer health communications network that is part of NYSE-listed Interpublic Group, on the sale of its Australian operations to Ward6, a leading independent regional health communications agency with offices in Sydney and Singapore.
This transaction led to the creation of the largest and most creatively awarded healthcare marketing communications agency in Australia.
About Ward6
Ward6 is a leading regional player that has consistently been recognised internationally for their creative excellence (at the Globals, Clio Healthcare and Creative Floor). Their diverse client base ranges from FMCGs, NGOs and retailers to pharmaceutical companies, device manufacturers and biotech.
About McCann Health
Comprising the world’s most connected health and wellness experts, McCann Health is the most awarded professional and consumer health communications network with the largest international expertise spanning 35 countries and 61 offices. McCann Health is a part of McCann Worldgroup, the largest marketing communications agency network in the world, and is a leading healthcare agency network owned by Interpublic Group.
Client testimonials
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"This represents the best of both worlds and makes us stronger and smarter to the benefit of clients. The Australian agency will remain a vital affiliate in our global McCann Health network, recognising that this country is a key market for many of our global clients, and that locally-based clients value access to the tools, resources and global experience that McCann Health continues to have at its disposal."
"We are very excited about becoming the Australian affiliate of McCann Health and we intend to continue and build upon their commitment to creative effectiveness, a market proposition that we thoroughly subscribe to. This is a great opportunity for us to accelerate and strengthen our growth – raise expectations in terms of what a healthcare agency can provide, both strategically and creatively."
"We are delighted with the outcome for McCann Health, who had built an impressive business in Australia. Through this transaction, we were able to architect the creation of the No.1 healthcare agency in Australia, in terms of overall size, income, client magnitude, creative excellence, client servicing and overall capabilities."