About this transaction
Spoken word platform Audioboom has agreed to buy Sonr, a neuro-linguistic programming and artificial intelligence development company, in a £1.42m all-shares deal, but is awaiting approval from some of the vendors.
Sonr develops algorithms which will allow Audioboom to accelerate the introduction of intelligent data management platforms that will better inform programmatic ad-serving solutions and audio recommendation engines over the next 12 months.
Rob Proctor, Chief Executive, Audioboom
Neuro-linguistic programming and AI are set to affect all key elements of the digital industry and, therefore, all of our lives. Audioboom already has first mover advantage in digital audio ad placement. Sonr's ground-breaking sentiment and context analysis algorothms will allow us to place Audioboom in the vanguard of this burgeonig market.