Transaction overview
We are delighted to announce the successful completion of our latest transaction, advising R3, a leading global marketing transformation consultancy, on its sale to MediaSense, backed by UK Private Equity firm Apiary Capital. This strategic transaction significantly extends the global footprint of MediaSense in North America and Asia, and expands its service offerings into creative and content management.
This acquisition will bolster MediaSense’s capabilities which will now advise clients across an expanded suite of marketing operations-related services, supporting them to improve performance in an increasingly connected ecosystem where optimal marketing effectiveness necessitates more integrated management and governance of creative, content, media, data and technology. Both MediaSense and R3 will for now, continue to operate under their existing brands.
About R3
Founded in 2002 by Greg Paull and Shufen Goh, R3 has two decades of experience in advising corporate marketers on optimising their marketing budgets and performance to achieve their objectives with capabilities centered around three key pillars: Return on Agencies; Return on Media; and Return on Investment. Each of these pillars are supported by proprietary processes and software tools that tap into extensive proprietary data pools relating to multimarket, media, digital and marketing agencies.
With a diverse portfolio of international blue chip clients, including 12 of the top 20 international advertisers, R3 brings a wealth of experience and expertise to MediaSense.
About MediaSense
MediaSense are independent global media advisors. Building high performance media operating models, unlocking value for the world’s leading brands. MediaSense delivers media programmes in three core areas: Models, Partners & Analytics.
Ciesco’s role
Ciesco acted as the exclusive sell-side advisor to R3 and its shareholders and was selected based on their specialist sector expertise in the market vertical, and on their strong network of senior-level buyer and investor relationships.
Client testimonials
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"Throughout the process, Ciesco proved to be an incredibly valuable partner, guiding us through each phase of the transaction with strong expertise and dedication. Their unrivalled sector knowledge and alignment with our goals led to an excellent result and the ideal partner in MediaSense to drive future growth. The Ciesco team’s dedicated commitment and hard work were essential in securing a successful outcome for everyone involved."
"We are very pleased to have advised R3 and its Shareholders on their sale to MediaSense. R3 and MediaSense are an ideal strategic fit with significant commercial and geographical synergies. The union of these two growing industry leaders creates a truly global, multi-disciplinary marketing consultancy which will be very well received by both regional and international advertisers alike."